We need to collect and use personal information in order to run our business – to do things like:

- fulfill orders for goods and services;

- provide commercial credit and finance;

- provide training and product information;

- manage customer and other business relationships;

- deal with inquiries and feedback;

- improve our products and services;

- conduct events, promotions and competitions;

- promote and market our company, products and services;

- understand our customers and community and tailor our products, services, marketing and communications to suit their needs; and

- recruit staff and manage contractors.

1. 1. We collect personal information about our consumer customers, business contacts, newsletter subscribers, competition entrants, job applicants, and others. Depending on the circumstances, we may collect their names and contact details, and information about their:

• - Credit/debit card information based on transactions with us,
• - use of our products and services;
• - subscription preferences;
• - participation in events, promotions and competitions organised by us;
• - job applications; and
• - other interactions and communications with us.

1. 2. We collect information about how people use our digital properties (including websites, social media sites, apps and electronic communications) and third party websites (digital interactions). Also, if people share an image with us, we may collect the metadata (such as camera details and geolocation data) attached to that image (image metadata). Usually the digital interactions data and image metadata we collect is anonymous. However, where a person signs up for one of our services (such as MyCanon, subscriptions, competitions etc.), we may link his/her digital interactions data and image metadata (past and future) to him/her. We may also attribute and add to such data anonymised data from third party sources, such as consumer analytic data from data aggregators. In that case we will treat all such data as personal information.

1. 3. We provide opportunities for people to share additional information with us if they wish, such as product wishlists, product reviews, and social network profiles.

We need to share some personal information we hold with other businesses to enable them to help us with services like data storage, business processes, deliveries and so on. Some of those businesses are based in America, Europe, India, Japan, Malaysia and the Philippines. But we only disclose what is necessary for them to do their job, and they are contractually obliged to keep your details safe.

We know how important it is to keep personal information secure, so we have a range of processes in place, including:

• using secure servers and other appropriate measures to protect electronic data;
• measures to control internal access, such as policies, physical access restrictions, network structures, passwords and access tracking;
• secure third party online payment methods.

And when information isn’t needed anymore, we’ll make sure it gets destroyed, deleted or de-identified.